Using the EPA Seal and Logo

Before you download and use the EPA seal or logo, you should review the information on:

In addition, EPA employees who wish to use the seal or logo should review Using the EPA seal in your products (PDF)   Intranet.


Policy and Guidelines


EPA Seal and Logo

Seal
Horizontal Logo
Seal w/trim
Vertical Logo
Note: these low-resolution images are not suitable for use; see the "Download Copies of the EPA Seal and Logo Files" secton below for all electronic versions.

The Agency's seal and logo with signature convey the "corporate identity" of EPA and its programs. All products must reinforce the visual identity of EPA; program and office identifiers are distinctly secondary to this identity. The seal may only be displayed using either the standard color scheme or a single color that complements the background where it appears.

The official seal of EPA comprises the two-leaved flower, with stem, encircled by the title UNITED STATES ENVIRONMENTAL PROTECTION AGENCY.

EPA's logo is a two-leaved flower, without stem, accompanied by the Agency's initials to the right and the full name either to the right of or below the initials.

The seal and logo must remain intact and unchanged (e.g., don't use the flower from the seal by itself or omit the full Agency name from the logo). The sole exception is an icon, created by the Office of External Affairs and Environmental Education (OEAEE) and provided as part of EPA's standard Web look and feel, that identifies Agency Web pages in lists of "favorites" or "bookmarks."

Corporate Identity and Agency Identifier

To maintain EPA's "corporate identity," use only the seal or the logo on the front cover of communication products. The identifier should be placed and sized so that it clearly links the product to EPA, while also complementing the cover's design.

The sole exception is for products jointly authored by EPA and an assistance recipient or another federal agency, when identifiers of all authoring entities should appear on the front cover. All identifiers will usually be the same size; external identifiers should never overshadow EPA's identifier.

Deviation from this format requires approval from OEAEE.

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Permission to Reprint the Agency Logo or Seal

If another agency, research group, think-tank, university, partnership or company wants to reproduce the EPA logo or seal for purposes acceptable to the Agency, permission must be granted by OEAEE, which will provide a copy of the logo or seal. Conditions of permission:

  • Neither the logo nor seal may be altered in its proportions.
  • No element may be removed or added to the seal or logo.
  • Neither the seal nor the logo may be merged into another illustration or modified in any other way.
  • The applicant may not suggest that use of the logo or seal implies endorsement of any organization, idea, product or service.
  • OEAEE may require that the logo and/or seal be accompanied by an appropriate disclaimer.

Names derived from the EPA initials, such as EPAlog or EPAlert, are discouraged. They distort the Agency's correct name both visually and aurally, and compete with the Agency logo. OEAEE approval is required to use EPA's initials in combination with other letters or words.

Please contact Belinda Blackman (202-564-7844; blackman.belinda@epa.gov) to ask about using the EPA seal or logo.

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Color Specifications: Seal

For most applications, use the files provided in the seal and logo repository below . If a required format is not available, contact OEAEE or use the following information.

When using the seal in print, the color options are:

On the Web site, comply with the look and feel specification (http://www.epa.gov/epafiles).

The seal may appear against two types of backgrounds:

  • transparent
  • white circle with blue trim

No other backgrounds are allowed.

Print Applications: Two-Color Pantone Values

(Learn more about the Pantone system and how it works  Exit)

Colors Background Text, Water
(bottom section
of circle), and Trim
Sky (upper half of circle) Earth (middle of circle), leaves, and stem
660 Blue Clear 100% Lighten for 79% screen 0%
362 Green Clear 0% 0% 100%

Print Applications: Four-Color Separation

CMYK Background Text, Water
(bottom section
of circle), and Trim
Sky (upper half of circle) Earth (middle of circle), leaves, and stem
Cyan Clear 91% 87% 76%
Magenta Clear 60% 24% 0%
Yellow Clear 0% 0% 100%
Black Clear 0% 0% 11%

Internet/intranet Applications: RGB

Colors Background Text, Water
(bottom section
of circle), and Trim
Sky (upper half of circle) Earth (middle section of circle), leaves, and stem
RGB (0-255)        
Red 255 0 51 0
Green 255 80 153 204
Blue 255 184 255 51
RGB (hexadecimal)        
Red FF 00 33 00
Green FF 50 99 CC
Blue FF B8 FF 33

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Color Specifications: Logo

The entire logo must appear in one color that contrasts well with the rest of the page, including a) black and b) white against a background color. The flower and text may not be different colors, nor may the flower itself contain more than one color.

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Format For Product Identification Elements

Product identification elements state the name of program office generating the product, date of publication, and identification number. Place this information on the back cover with other contact information generally placed in a contact box or on the title page.

Example:

Office of Solid Waste and Emergency Response (5201G)
EPA-175-K-02-100
www.epa.gov
June 2001

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Program Office Identifier (Brand/Logo)

All program branding must be reviewed by OEAEE per the branding memo (PDF) (2 pp., 160K, about PDF).

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Download Copies of the EPA Seal and Logo Files

Note: to download the files, you will need an ID and password. Please contact Belinda Blackman (202-564-7844; blackman.belinda@epa.gov). If you are not an EPA employee, please explain in your message why it is appropriate to use the EPA seal or logo.

Seal
Horizontal Logo
Seal w/trim
Vertical Logo
Note: these are just samples; see the files below for a full range of sizes and formats.

In particular, the seal and logo must remain intact and unchanged (e.g., don't use the flower from the seal by itself or omit the full Agency name from the logo). The sole exception is an icon, created by the Office of External Affairs and Environmental Education and provided as part of EPA's standard Web look and feel, that identifies Agency Web pages in lists of "favorites" or "bookmarks."

What Colors are Allowed?

Follow the directions in the Logo Guide section of the EPA Communications Stylebook and the seal/logo policy and specifications above.

Which File Should I Use?

For documents to be printed on an office inkjet or laser printer: use the TIFF file closest in size to what you need and resize if necessary. All TIFF files have a resolution of 300 pixels/inch.

For Web or intranet pages, presentations, and other electronic uses: use the GIF file closest in size to what you need and resize if necessary. All GIF files are transparent. All GIF files have a resolution of 72 pixels/inch.

For documents to be printed using "4-color" or "2-color" printing: use the TIFF file closest in size to what you need and resize if necessary. In addition, convert the file to CMYK per specifications listed in the Logo Guide section of the EPA Communications Stylebook and the seal/logo policy and specifications above. All TIFF files have a resolution of 300 pixels/inch.

For large-format or special needs: use the vector files.

Files for Most Print Uses (raster)

Notes:

  • Use these files for word processing, presentation, spreadsheets, and other desktop publishing. For professional graphic files, see below.
  • Files are presented in tables below, sorted by size (very small, small, medium, and large). Within a given size, the seals and logos occupy roughly the same amount of visual space on a page.
  • Black seals may be changed to another single color (including white against a colored background), but the colors in the full color seals may not be changed except as provided in the 4-color and 2-color specifications.

To view a file, click the link to the GIF version. Most browsers (e.g., Netscape) will only be able to display the GIF versions unless additional software has been installed.

To download a file:

  1. Point to the link using the mouse
  2. Click the right mouse button
  3. Choose the option to download the file:
    In Netscape, choose "Save Link As ..."
    In Internet Explorer, choose "Save Target As ..."
  4. Choose a file name and location
  5. Click the "Save" button

Note: to download the files, you will need an ID and password. Please contact Belinda Blackman at blackman.belinda@epa.gov; if you are not an EPA employee, please explain in your message why it is appropriate to use the EPA seal or logo.

Size Recommended Uses Color File Format Dimensions
(Pixels)
Very small
  • presentation icons
Full
Color
Seal GIF TIFF 75 x 75
Seal w/trim GIF TIFF 75 x 75
Black Seal GIF TIFF 75 x 75
Seal w/trim GIF TIFF 75 x 75
Horizontal logo GIF TIFF 150 x 21
Vertical logo GIF TIFF 107 x 42
Size Recommended Uses Color File Format Dimensions
(Pixels)
Small
  • presentation icons
  • email graphics
  • business cards
Full
Color
Seal GIF TIFF 150 x 150
Seal w/trim GIF TIFF 150 x 150
Black Seal GIF TIFF 150 x 150
Seal w/trim GIF TIFF 150 x 150
Horizontal logo GIF TIFF 300 x 42
Vertical logo GIF TIFF 211 x 83
Size Recommended Uses Color File Format Dimensions
(Pixels)
Medium
  • title pages
  • headers/footers
  • icons on 8.5" x 11"
Full
Color
Seal GIF TIFF 300 x 300
Seal w/trim GIF TIFF 300 x 300
Black Seal GIF TIFF 300 x 300
Seal w/trim GIF TIFF 300 x 300
Horizontal logo GIF TIFF 600 x 83
Vertical logo GIF TIFF 421 x 166
Size Recommended Uses Color File Format Dimensions
(Pixels)
Large
  • title pages
  • icons on posters
Full
Color
Seal GIF TIFF 900 x 900
Seal w/trim GIF TIFF 900 x 900
Black Seal GIF TIFF 900 x 900
Seal w/trim GIF TIFF 900 x 900
Horizontal logo GIF TIFF 1800 x 256
Vertical logo GIF TIFF 1264 x 498

Files for Professional Graphics Developers (vector)

For very large graphics, use the following vector format files. The formats are Adobe Illustrator 8 (.AI) and Encapsulated Postscript (.EPS). Most browsers will not be able to display these files, and you need special graphics software to use them.

To download a file:

  1. Point to the link using the mouse
  2. Click the right mouse button
  3. Choose the option to download the file:
    In Netscape, choose "Save Link As ..."
    In Internet Explorer, choose "Save Target As ..."
  4. Choose a file name and location
  5. Click the "Save" button
Format File
Illustrator 8
(each file is < 500 KB)
Seal (trim is a layer)
Black seal (trim is a layer)
Black horizontal logo
Black vertical logo

EPS
(compatible with Illustrator 8;
seal files are approx. 4 MB,
logo files are < 1 MB)

Use the Illustrator files if you can; EPS files are provided primarily to allow Photoshop and other raster programs to create the images at sizes and resolutions other than those provided above.

Seal
Seal w/trim
Black seal
Black seal w/trim
Black horizontal logo
Black vertical logo

Other Logos

Note: to download the files, you will need an ID and password. Please contact Belinda Blackman at blackman.belinda@epa.gov; if you are not an EPA employee, please explain in your message why it is appropriate to use the EPA seal or logo.

Format File
Adobe Illustrator
Recovery Act emblem
U.S. federal government recycling logo with eagle
White on black recycling logo
Black and white arrows recycling logo
Black arrows recycling logo
White arrows recycling logo

EPS
(compatible with Illustrator; use the Illustrator files if you can; EPS files are provided primarily to allow Photoshop and other raster programs to create the images at sizes and resolutions other than those provided above.

Recovery Act emblem
U.S. federal government recycling logo with eagle
White on black recycling logo
Black and white arrows recycling logo
Black arrows recycling logo
White arrows recycling logo

JPG
These files are not password-protected.

Large version of the Recovery Act emblem
Large version of U.S. federal government recycling logo with eagle
Large version of white on black recycling logo
Large version of black and white arrows recycling logo
Large version of black arrows recycling logo
Large version of white arrows recycling logo

For More Information

Please contact Belinda Blackman (202-564-7844; blackman.belinda@epa.gov)