Getting Started with Google Analytics
Before requesting access to EPA’s Google Analytics (GA) account, take the time to read through all the reference material provided on the Web Guide. There are also training materials on the Web, including free videos support forums. For additional support, contact the EPA Web Analytics Program at Bronson.Samuel@epa.gov.
- How is Content Organized in Google Analytics?
- How do I Get Access to Google Analytics?
- The Master EPA Google Analytics Profile
- Requesting a New Profile
- User Responsibilities
TSSMS areas have no practical application in EPA’s GA account. GA follows an organizational hierarchy that consists of
- An account
- Web properties
GA accounts have the ability to track multiple Web properties, which represent unique entities, such as websites or applications. It is important to think of each Web property as representing a distinct entity, in total, because the metrics of different Web properties are inherently separate. For example, one account might include three different Web properties for an agency’s
- Public websites
- Intranet websites
- Staging environment
Each Web property has its own set of profiles, from which users access metrics and generate reports in the interface. Each profile represents a particular view of the data within a Web property. The master profile will include all metrics for that Web property, while other profiles are pre-filtered so that they only include metrics for certain content, such as a single subdomain or Web application. Profiles are used to gather Visit-based metrics (Visits, Return Visits, Duration of Visit, etc.), which only make sense when applied to an entire website or application, or else to a large group of interconnected Web pages that can be thought of as a website unto itself. Therefore, profiles should be reserved for large collections of related content. Metrics for individual pages and smaller groups of pages should be accessed by filtering reports within various profiles.
GA accounts include a limited number of profiles, so not all content is likely to have, nor will it need, its own unique profile. Standard GA accounts are limited to 50 profiles, while the premium version allows for up to 250 profiles. To request a new profile, contact Bronson.Samuel@epa.gov.
In order to access EPA’s GA account, you will need to create a Google account at https://accounts.google.com/newaccount Exit. You can create an account using any email address; it does not have to be a gmail address.
Once your Google account is established, send the email address associated with the account to Bronson.Samuel@epa.gov to gain user access to the EPA master profile. You will receive an email confirmation once access has been granted. You may then login to the profile at www.google.com/analytics Exit.
If you experience any difficulties accessing Google Analytics, please contact the Web Analytics Program at Bronson.Samuel@epa.gov. We can provide alternative versions of EPA Web metrics and reports upon request.
GA profiles allow you to access metrics and generate reports using the interface at www.google.com/analytics Exit. Each profile represents a particular view of the data, but the EPA master profile includes metrics for all EPA public websites that are tagged with the agency’s GA script, including alternate domains, such as energystar.gov, airnow.gov, and enviroflash.info. With the master EPA profile, users can access metrics for any and all content, download reports, setup reports for scheduled delivery, and much more.
The Web Analytics Program will host periodic webinars for Google Analytics users. If you would like to receive updates on training webinars, please contact Bronson.Samuel@epa.gov.
There are a limited number of profiles available in EPA’s GA account, so not all content is likely to have, nor will it need, its own unique profile.
Profiles are used to gather Visit-based metrics (Visits, Return Visits, Duration of Visit, etc.), which only make sense when applied to an entire website or application, or else to a large group of interconnected Web pages that can be thought of as a website unto itself. Therefore, profiles should be reserved for large collections of related content. Metrics for individual pages and smaller groups of pages should be accessed by filtering reports within the EPA master profile. Content groups that are likely to receive their own profile include subdomains, alternate domains, and major Web applications.
If you believe your content requires its own profile, please contact Bronson.Samuel@epa.gov.
GA is a powerful Web analytics tool that can help you prioritize content, segment target audiences, and improve websites. All organizations are encouraged to take advantage of the EPA GA account so they can measure and analyze Web traffic to their online content. However, the Web Analytics Program will not be producing scheduled reports for all program offices. It is your responsibility to access your own metrics and generate your own reports. We will offer assistance and technical support upon request, but offices and project teams should nominate an individual to serve as their Web analytics point of contact (POC). Offices can rely on their POCs to generate routine reports and stay informed of updates to GA and to the Web Analytics Program.
It is the responsibility of all GA users to read through all the reference material on the Web Guide before requesting access. For additional support, contact Bronson.Samuel@epa.gov.