Understanding Google Analytics Limitations and Caveats

Every Web analytics tool has its own unique capabilities, as well as its own limitations, and Google Analytics (GA) is no different.  When using GA to collect and analyze data it is important to understand certain caveats in order to gain richer insights.  For more information about Google Analytics, please see What is Google Analytics?, Google Analytics at EPA, Getting Started with Google Analytics, and Glossary of Metrics used in Google Analytics.

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