These are the EPA Web content writing requirements.

Key points:

• If you think you're ready to publish your page, remove at least 50% of the words.
• Make it immediately clear why (or for whom) the page exists.
• Make it scannable -- Area Headings and links should be visually distinct and meaningful.
• Write in plain, direct language - use active voice and not above an 8th grade level.
• Write for the target audience.

Less is more

• Fact: No matter how good your content, your users will not read your web page.
• You’re using too many words. Edit harshly.

Why does this page exist? Focus. Focus. Focus.

• Be sure to communicate to your users why this page is important for them.
  • A single, short statement.
  • First thing on the page
• Why does this page exist? Focus your content on that purpose only.

Make it scannable

• Users scan for Area Headings and links – make sure these are visually distinct.
• Make sure the text of Area Headings and links clearly conveys meaning – it may be the only text the user reads on the entire page.
• Use lists where applicable

Say what you mean – Be direct

• Be clear and concise (Guidance or law? Guideline or requirement?)
• Use plain language (avoid jargon unless it is absolutely crucial)
• Always use active voice.
• Paragraphs should not contain more than 50 words
• Sentences should not contain more than 15 words.
• Fewer syllables per word are preferable when possible.
• Do not write above a Grade 8 literacy level
• Make text timeless (e.g. avoid words like recently or today, etc.)

Links

• Users need to understand what they’ll get before they click on a link. Links should not say Click Here or More…
• Descriptive text - link text and page title of destination page should be related.
• If it's not a web page, indicate the type of file/format that is behind the link (video or audio, document download, etc.).

Print Products

• Do not put up print products as HTML without modifying content to be web content.
• Fewer words and add appropriate links